Consistency That Actually Sticks
A small, hands-on workshop for women entrepreneurs who want a clearer, simpler approach to marketing.
Strategy. Brand. Content.
Hosted by
Carisa Deegan • Sarah Alexander • Seda Calbay-Stack
📍 In person at Calbay Content Studio (La Grange, IL)
$111 per person
If marketing your business sometimes feels scattered or overwhelming, you’re not alone.
Many small business owners know they should be posting, emailing, networking, and collaborating… but without a clear structure, it can start to feel like a lot of disconnected effort.
This workshop is designed to simplify things.
In this workshop, we’ll walk through a practical framework for how marketing channels work together and help you turn your ideas into content you can actually share consistently.
This is a small, interactive session limited to just a handful of participants so everyone has space to ask questions and receive thoughtful feedback.
What We’ll Cover
Strategy: The Foundation
with Carisa Deegan
• Clarifying who you’re speaking to and what you want to be known for
• Understanding how social media, email, and outreach work together
• A simple planning rhythm that makes consistency easier
• Outreach ideas and scripts you can adapt for your business
Brand: How Your Business Shows Up
with Sarah Alexander
• Translating your business values into visual brand direction
• What makes a brand feel cohesive and recognizable
• Simple ways to strengthen your brand presence online
Content: Turning Ideas into Action
with Seda Calbay-Stack
• Practical ways to generate content ideas
• How to turn everyday moments in your business into content
• Creating posts that feel natural and aligned with your brand
What You’ll Leave With
Participants will receive:
• A simple two-week content planning template
• Outreach script examples you can adapt for your business
• A clearer understanding of how your marketing ecosystem fits together
• Practical ideas you can start using right away
Workshop Details
Calbay Content Studio
La Grange, Illinois
Friday, May 1
10:00-11:30 am
OR
1:00-2:30pm
$111 per person
Limited to a small group to keep the experience interactive.
About Your Hosts
Carisa Deegan
Strategic advisor to founder-led businesses. Carisa helps entrepreneurs clarify what they want to be known for and create simple systems that make marketing and communication feel more sustainable.
Sarah Alexander
Founder of Pair. Sarah helps businesses translate their ideas and values into thoughtful brand identities that feel cohesive and recognizable.
Seda Calbay-Stack
Founder of Calbay Content Studio. Seda helps entrepreneurs and brands create authentic, story-driven content that connects with their audience.
Join us for Consistency That Actually Sticks
An intimate morning and afternoon of strategy, brand clarity, and content planning.
Workshop Investment: $111
Reserve your spot below.
(Registration processed through Seda’s Stan Store)
