From Swirl to Strategy: Fractional Support for Visionaries
Clarity. Systems. Momentum — on your terms.​
You’ve got ideas. Big ones.
But translating them into action—while keeping your voice, vision, and team aligned—can feel like trying to build a plane while flying it.
That’s where I come in.
As your Expansion Partner and Fractional Leader, I bring calm to the chaos, strategy to the swirl, and clarity to the next chapter of your work.
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What I Help With
I support small-but-mighty teams, founders, and creative leaders with custom-fit strategy, operations, and marketing support that evolves as you do.
Fractional Strategy & Ops Leadership
For when you need a right-hand without hiring full-time.
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Fractional COO / CMO support
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Business planning, prioritization & systems setup
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Project management optimization (Asana, ClickUp, Notion, etc.)
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Team workflows, role clarity & accountability structures
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Strategic counsel for founders, visionaries & small teams
Ideal for: creative agencies, early-stage founders, service-based teams in transition
Messaging, Offers & Visibility Strategy
For when your ideas need structure, not steamrolling.
• Brand positioning & narrative development
• Offer mapping & customer journey audits
• Email marketing & automation strategy
• Visibility planning across LinkedIn, IG, email
• Light copy & content support or creative direction
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Ideal for: personal brands, consultants, creatives, thought leaders
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See how I helped Idylwild Retreats clarify their business direction.
Marketing Ops & Backend Systems
For when your systems need to support your strategy.
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CRM & email automation (Braze, Iterable, Mailchimp, etc.)
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Launch systems & timeline planning (courses, funnels, etc.)
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Process documentation, SOPs & templates
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Cross-functional workflow setup for small teams
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Collaboration between strategy and execution layers
Ideal for: growing teams without an internal ops lead
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See how I helped optimize the sales funnel for a client's digital product launch.
How It Works
Every engagement starts with a clarity session to understand your goals, systems, and needs. From there, we co-create a custom support model—fractional, project-based, or retainer.
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Let’s bring structure to your brilliance.
Whether you’re navigating a team shift, stepping into a new offer, or just trying to make it all feel better—I’ll meet you right where you are.
Additional Offerings
Stand out with a beautifully designed, one-page personal website that showcases your work, offerings, and personality. Perfect for entrepreneurs, creatives, and professionals who want a polished, easy-to-share digital presence.
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What clients say
“She doesn’t just “fit” into the business—she elevates it.”
Patti Minglin, CEO, Go Girl Communications
“You completely changed the energy of our company. People felt safe coming to you, even when there wasn’t a clear path. You’ve made the biggest impact on culture of anyone I’ve met here.”
— Team Member, Content Marketing Agency
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